Our Story

Created in 2014 by Jay Perkins, the TendedBar story has rapidly taken shape. After building the first version of the TendedBar drink kiosk, he took to the phones and email, wanting to get in touch with people in the business and technology community to help hone or otherwise validate his concept..

One week after reaching out to Mark Cuban to pitch the concept and ask for some advice, Cuban became the budding company’s first investor, providing the seed money to build a demo trailer. TendedBar launched it’s demo trailer in 2015, and through rigorous testing at events through early 2016, gained valuable data on usage, maintenance, and positioning into new markets.

From this investment of time and research, the focus narrowed to first serving stadiums, arenas and other high-volume event spaces. After gaining traction in the high-volume space TendedBar obtained a contract with SMG/ Savor of Jacksonville, FL.

This contract is for a 6 screen Unit that serves Beer, Wine, and Cocktails. In 2018 TendedBar completed an equity crowdfund, with the help of Indiegogo, in order to fund this installation. During this process they re-acquired all remaining interests from Mark Cuban Companies after repaying the initial seed money in full. This gives TendedBar the ultimate flexibility in acquiring new business and partners alike.


Dante Pennacchia

Dante is a sales and marketing expert with over 25 years experience and successful execution in industries ranging from Consumer Products to Medical Devices and Geographic Information Systems. He has been successful with large, small, and start-up businesses.

Patrick Hale

Patrick brings over 20 years of technology sales and marketing experience across a wide spectrum of enterprise software and hardware sectors.

Matt Gutermuth

Matt has nearly 30+years of sales, marketing, and merchandising experience for some of the largest companies in Food and Beverage. Some of Matt’s roles include: President and CEO Safeway.com, CMO Winn-Dixie, and Corporate Officer / VP for Sysco.

Joseph Kennett

Joe Kennett concentrates legal practice on resolving the inevitable day-to-day concerns and issues that small to medium-sized businesses face dealing with customers, employees, partners, and other businesses.

Keith King

Keith has 20 + years of business and legal experience at both public and privately held companies, including DineEquity, Inc. (Franchisor & Owner of IHOP and Applebee’s Restaurants), Guess Inc., and most recently at Centerplate, Inc. where as a member of the executive leadership team he helped make the brand the leader in live event hospitality with annual sales of $1B. Keith has extensive experience working with NFL, NHL, and MLB ownership and the front office and was instrumental in Centerplate securing the Food and Beverage rights to Super Bowl 50.

Our Partners